Addition Wealth Rebrands as Addable, Launches AI Finance Tools
The AI-native financial guidance platform formerly known as Addition Wealth has rebranded to Addable and unveiled an expanded suite of AI products for financial institutions.
Addition Wealth, an AI-native financial guidance platform serving financial institutions, has rebranded as Addable and introduced a new suite of artificial intelligence products designed to help individuals better understand and manage their finances, the company announced Nov. 10, 2026, in New York.
The rebrand signals a strategic expansion of the company's core offering. Addable's updated AI products are intended to give financial institutions a broader toolkit for delivering personalized financial guidance to their customers at scale, according to the announcement.
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The company positions its expanded platform as the most comprehensive solution available for helping individuals move from financial understanding to concrete action — a gap that has historically challenged both consumers and the institutions that serve them.
Addable's pivot reflects wider momentum across the financial services sector, where AI-driven personalization tools are increasingly seen as essential infrastructure for banks, credit unions, and other institutions seeking to deepen customer relationships without proportionally scaling human advisory staff.
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