Five States Join FTC Suit Against Hims & Hers Over Privacy Claims
Federal regulators and five state co-plaintiffs allege the telehealth firm shared sensitive health data with ad platforms while deceiving users on billing.
The Federal Trade Commission has filed an amended complaint in its ongoing lawsuit against telehealth provider Hims and Hers, adding five states as co-plaintiffs in a case that centers on alleged deceptive privacy and billing practices.
The amended filing accuses the company of sharing consumers' sensitive health information with third-party advertising platforms, a practice regulators contend directly contradicts public claims the company made about maintaining user privacy. The involvement of five state attorneys general signals a broadening enforcement front against the telehealth sector.
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Beyond the data-sharing allegations, the complaint also targets the company's billing and cancellation practices, which regulators describe as deceptive to users seeking to manage or end their subscriptions. The dual-track nature of the claims — covering both privacy disclosures and consumer billing conduct — reflects regulators' increasing willingness to pursue telehealth companies on multiple fronts simultaneously.
Hims and Hers has grown rapidly as a direct-to-consumer telehealth platform offering treatments for conditions ranging from hair loss to mental health, accumulating a large base of users who shared personal medical information through its digital services. The sensitivity of that data makes the alleged disclosures to advertising networks particularly significant from a consumer protection standpoint.
The case highlights broader regulatory scrutiny of how telehealth and health-adjacent technology companies handle user data in the context of digital advertising ecosystems. Continue reading at Press Release Feed.
