Newmark Launches Industrial Outdoor Storage Practice in North America
Newmark debuts a dedicated IOS advisory unit as outdoor storage rents have surged 123% since 2020, outpacing bulk warehouse growth.
Newmark Group has unveiled a specialized Industrial Outdoor Storage (IOS) practice aimed at serving both owners and occupiers of these increasingly sought-after property assets across North America, the commercial real estate services firm announced October 19, 2026.
The move reflects the remarkable financial trajectory of IOS properties, a niche segment that encompasses open-air sites used for vehicle fleets, construction equipment, containers, and similar large-scale inventory. Rents for these assets have climbed 123% since 2020, a pace more than double that recorded by bulk warehouse facilities over the same period — underscoring how supply-chain demands and last-mile logistics needs have intensified competition for functional outdoor space.
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By standing up a dedicated practice, Newmark is positioning specialized advisors to handle transactions, leasing strategy, and portfolio consulting exclusively within this asset class. The structure mirrors moves that major brokerages have made in other high-growth niches, such as data centers and cold storage, where generalist coverage has increasingly given way to deep sector expertise.
The IOS market has drawn significant institutional capital in recent years as investors seek assets that carry relatively low improvement costs compared with traditional industrial buildings yet benefit from the same e-commerce and supply-chain tailwinds. A formal brokerage practice concentrated on the segment signals growing market maturity and suggests deal volume has reached a threshold that justifies dedicated resources.
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