Taylor Morrison CMO Stephanie McCarty Wins Builder's Inaugural Award
Zonda named Taylor Morrison's Stephanie McCarty the first-ever CMO of the Year, citing her brand innovation and marketing leadership in home building.
Zonda, a CoStar Group company, announced Monday that Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, has been named the inaugural CMO of the Year by Builder, recognizing her contributions to marketing strategy and brand development in the residential construction industry.
The award, presented in Newport Beach, California, highlights McCarty's role in reshaping how a major national home builder approaches consumer communications and brand positioning. Zonda cited her transformative leadership and influence on marketing practices across the home building sector as central to the recognition.
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Taylor Morrison is among the largest publicly traded home builders in the United States, and McCarty's dual role overseeing both marketing and communications places her at the intersection of brand strategy and public messaging for the company. The inaugural nature of the award signals a growing industry emphasis on elevating marketing leadership within home building, a sector historically focused on construction and land development metrics.
The recognition comes as the housing market navigates shifting demand dynamics, making strategic marketing and brand differentiation increasingly critical for builders competing for a constrained pool of buyers. Industry observers note that C-suite marketing leadership has gained prominence as builders invest more heavily in digital channels and customer experience.
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