Ameritas Expands Advisor Support With Recruiting and Planning Push
Ameritas is investing in recruiting and business development resources to help financial advisors grow their practices and serve clients more effectively.
Ameritas, the Lincoln, Nebraska-based financial services company, is broadening its support infrastructure for financial professionals through targeted investments in recruiting, business development, and comprehensive planning tools, the company announced Oct. 19, 2026.
The initiative signals a deliberate effort by Ameritas to strengthen its advisory channel at a time when competition for productive financial advisors remains intense across the industry. By layering recruiting efforts alongside practice-management resources, the company appears to be positioning itself to attract both new and experienced advisors seeking a more integrated support platform.
Read more Newmark Launches Industrial Outdoor Storage Practice in North America →
Comprehensive financial planning has become an increasingly important differentiator for broker-dealers and insurance-affiliated distribution networks. Firms that bundle planning technology, business development coaching, and back-office support tend to appeal to advisors looking to deepen client relationships beyond product transactions.
Ameritas has historically operated across life insurance, retirement, and investment services, giving the company a diversified foundation from which to offer advisors a broad product shelf alongside the expanded growth resources announced this week.
Continue reading at All Financial Services & Investing.
