Health In Tech Unveils HitRix Platform for Self-Funded Insurance Market
Health In Tech launches HitRix, an AI-powered platform targeting the U.S. self-funded health insurance market, while updating its 2026 revenue guidance.
Health In Tech, Inc. (Nasdaq: HIT), an AI-enabled InsurTech company based in Stuart, Florida, announced the launch of HitRix, a new platform designed to modernize the U.S. self-funded health insurance market, which the company estimates at nearly $1 trillion in scale.
The HitRix platform consolidates several traditionally fragmented functions — including large-group submissions, multi-market quoting, proposal comparison, and policy placement — into a single secure digital environment. The company says the integration is intended to reduce the time it takes to bring insurance products to market, a longstanding inefficiency in the sector.
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By leveraging artificial intelligence, HitRix targets the operational complexity that brokers, employers, and carriers face when navigating self-funded health plans. Self-funded arrangements, in which employers assume direct financial responsibility for employee health claims rather than paying fixed premiums to an insurer, have grown in popularity among large organizations seeking cost flexibility.
Alongside the product announcement, Health In Tech disclosed updated full-year revenue guidance for 2026, signaling management's expectations for near-term commercial traction from the new offering. The company did not publicly detail specific revised figures in the announcement excerpt available.
The dual announcement — a product launch paired with a guidance update — reflects Health In Tech's effort to demonstrate tangible business momentum to investors as competition in the AI-driven insurance technology space intensifies. Continue reading at All Financial Services & Investing.
